How Does Digital Marketing Work?
Let’s put this simply in the start. When you integrate digital platforms like Google and Facebook with digital techniques like SEO and social media marketing to attract and convert customers, it sets the stage for digital marketing. The process helps targets your potential customers to make them aware and interested in your offering and finally encourage them to subscribe or make a purchase.
Also, different digital marketing platforms and techniques suit different sets of advertisers. For example, one advertiser’s goal can be to direct the relevant audience to their website to generate leads. In this case, using SEO or PPC campaigns can be helpful. On the other hand, if one wants to build awareness about a new product, social media marketing can be the way to go.
Unique Brands, Unique Strategies!
So, digital marketing can work differently as per your ultimate marketing or business goals. Once you realize your goal, we can move further to understand how digital marketing works.
Digital Marketing Process
To gain a deep understanding of how digital marketing works, let’s understand the building blocks of digital marketing. The steps are categorized for your better understanding.